The pragmatic model shows that communication is motivated, like a game. We communicate to achieve purposes, whether or not we are conscious of these purposes. A smile on somebody's face may mean that she enjoys our company or that he is mocking a mistake we have just made. We might judge a person as friendly or vicious. We need and want many things, some of which are not compatible in an immediate situation. For example, the intent to "tell somebody off" may interfere with attaining the desire to "avoid the scene." A stare can communicate many things. The clothes we choose to wear and the way we arrange out environment are also actions which communicate.
Using your example some remediation is necessary if the woman is to remain in that relationship. According to the suggestions given to improve one's communication, the man needs to take responsibility for and think more deeply about what he is saying and the way he is saying those things. This will increase the liklihood of both of them being on the same page communication wise. In addition, dude must 'get a clue' that this modern woman would like for him to follow some basic modern cultural rules and norms in regards to the dating game. He needs to upgrade his way of communicating or risk losing this woman.
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